CLIENT

Summit Exteriors. A quality-focused roofing and construction company with a strong local reputation but an underperforming online presence.

THE CHALLENGE

Summit Exteriors was spending a significant budget on local radio and Google Ads but struggled to attract the right kind of projects. Their lead flow was inconsistent and filled with low-margin repair requests instead of the profitable, full roof replacements they needed to grow. Their website was a simple online brochure, and the owner was manually texting leads from his personal phone, meaning follow-ups were often delayed or missed entirely.

THE DO ADS SOLUTION

We identified that the problem wasn't a lack of marketing effort, but a lack of a cohesive system. We implemented our All-in-One Growth Plan to build a predictable engine for attracting high-value jobs.

• Offer & Strategy: We shifted the entire marketing message to focus on a high-value offer: a "Free, No-Obligation Drone Inspection & Storm Damage Assessment." This immediately filtered out price-shoppers and attracted homeowners with serious needs.
• Website & Funnel Build: We built a new, professional 5-page website on our GHL platform, designed specifically to convert visitors. The site featured clear calls-to-action, galleries of past work, and prominent trust signals.
• Ad Campaign Overhaul: We paused their inefficient ad spend and launched a targeted Google Ads campaign focused on high-intent keywords like "roof replacement estimate" and "storm damage roofer."
• GHL Automation: When a lead submitted the "Free Inspection" form: the owner received an instant SMS, the lead received automated confirmation, and the lead was automatically created in a visual sales pipeline.

THE RESULTS

By fixing the entire system, from the initial ad to the final follow-up, we delivered transformative and measurable growth.

Key Metrics	Result
Revenue Growth	Increased by 65% in the first year.
Average Job Value	Increased by 40% by focusing on replacements over repairs.
Lead-to-Quote Ratio	Improved by 200% due to automated, instant follow-up.
Company Growth	Expanded from one to two full-time roofing crews.
Asset Investment	Purchased a new truck and a commercial drone.

CLIENT

Artisan Dental Studio. A high-end dental practice specializing in premium services like dental implants, veneers, and full smile makeovers.

THE CHALLENGE

Artisan Dental had invested heavily in a beautiful, state-of-the-art clinic but struggled to attract the right clientele. Their online marketing, handled by a previous agency, was bringing in leads for routine cleanings, not the high-value cosmetic procedures that were their specialty. They had no system to educate and nurture potential patients who were often hesitant due to the significant investment and perceived complexity of the treatments.

THE DO ADS SOLUTION

High-value patients require trust and education, not just a simple ad. We deployed a strategic combination of our services to build a patient attraction system.

• Marketing Strategy: We shifted from advertising services to advertising a solution. We developed a powerful lead magnet: "The Complete Guide to Dental Implants," and a high-value offer: a "Free Virtual Smile Consultation" with the lead dentist.
• GHL Implementation Pack: We built the engine in GoHighLevel, including dedicated landing pages, an automated 6-part email nurture sequence, and an integrated booking calendar for qualified leads.
• Ad Management: We launched a sophisticated Facebook and Instagram ad campaign targeting users with demographic and interest profiles indicating they were ideal candidates for cosmetic dentistry, driving traffic to the new landing pages.

THE RESULTS

The new system completely transformed their patient acquisition process, focusing on quality over quantity.

Key Metrics	Result
High-Value Consultations	Grew from 2/month to over 15/month.
Revenue from Implants/Veneers	Increased by over 80% in the first 9 months.
New Patient Lifetime Value	Increased by an estimated 55%.
Marketing Efficiency	Eliminated wasted ad spend on low-value cleaning leads.