Customer Retention
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Working as Do Ads since May, 2024
Specializes in advertising local service contractors
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Audit Checklists
Eliminate errors and ensure consistency. Use these checklists before launching any campaign or when optimizing accounts.
Pre-Flight Launch Checklist
Run this before hitting "Publish" on any campaign.
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Pixel & Event Verification Use Pixel Helper extensions to ensure "Purchase" or "Lead" events fire correctly.
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UTM Parameters Ensure campaign, source, and medium tags are appended for analytics tracking.
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Budget Settings Double-check Daily vs Lifetime budget settings. Ensure decimal placement is correct.
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Audience Exclusions Exclude recent purchasers or existing leads to avoid wasted spend.
Landing Page Audit
Optimization checks for higher conversion rates.
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Message Match The headline on the page should exactly match the promise made in the ad copy.
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Load Speed Test Page must load in under 3 seconds on 4G networks. Use Google PageSpeed Insights.
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Mobile Responsiveness Check that CTA buttons are easily clickable and forms are simple on mobile.
Creative Fatigue Check
When to refresh your ad creatives.
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Frequency Monitoring Is frequency above 3.0 for cold audiences? If yes, refresh creative.
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CTR Analysis Has CTR dropped by more than 20% week-over-week?
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Format Diversity Ensure you have a mix of static images, carousels, and videos running.
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