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Working as Do Ads since May, 2024

Specializes in advertising local service contractors

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Industry News | doads
Live Updates

The Pulse of
Performance Marketing.

Daily insights on AdTech, platform algorithms, and scaling strategies. Curated by the doads team.

Breaking
Meta announces new AI-driven Advantage+ features for Q4. TikTok CPMs drop 15% globally as inventory expands. Google delays third-party cookie deprecation (again). Doads releases new "Creative Fatigue" monitoring tool. Q3 Ad Spend Report: E-commerce spend up 22% YoY.
AI in Ads
Deep Dive
AI Strategy 5 min read

The End of Manual Targeting: How AI Agents Are Taking Over Ad Accounts

Broad targeting is outperforming interest stacks. Here is why the algorithm knows your customer better than you do, and how to pivot your strategy for 2025.

Platform Updates

Latest changelogs from the giants.

Meta Ads
v17.0

Advantage+ Creative Updates

Meta is rolling out new generative AI background replacement tools directly in Ads Manager. You can now swap product backgrounds without leaving the platform.

Read Changelog
TikTok
Policy

New Shop Requirements

TikTok Shop has updated its shipping SLA requirements. Sellers must now ship within 2 business days to maintain visibility in the Shop tab.

Read Policy
YouTube
Shorts

Shorts Ad Placements

YouTube is expanding Shorts ad inventory to include interactive stickers and product feeds, directly competing with TikTok's Shop features.

View Update
Data of the Week

CPM Costs Are Rising.
Are You Ready?

Our internal data across $20M in ad spend shows a sharp 18% increase in CPMs across Meta and TikTok in Q3. The era of cheap traffic is officially over.

18%

CPM Increase

-5%

CTR Decrease

$12
$18.50
Jan Mar Jun Sep Dec

Latest Articles

Data
Strategy

5 Retention Flows You Need to Turn On Before Black Friday

Don't wait until November. Warm up your email and SMS lists now with these proven sequences.

Social
Creative

The "Ugly Ad" Paradox: Why Low Production Value Wins

High polish feels like an ad. iPhone footage feels like a recommendation. Here is the data.

Meeting
B2B Sales

Cold Email is Dead. Long Live "Warm Calling".

How to use intent data to call prospects exactly when they are looking for a solution.

"The agencies that will survive 2025 are not the ones with the best media buyers. They are the ones who can build automated systems that connect creative to revenue."

Expert

Alex Rivera

Head of Growth @ doads

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