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Working as Do Ads since May, 2024

Specializes in advertising local service contractors

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Industry News | doads

Live Updates

The Pulse of
Performance Marketing.

Daily insights on AdTech, platform algorithms, and scaling strategies. Curated by the doads team.

Breaking

Meta announces new AI-driven Advantage+ features for Q4. • TikTok CPMs drop 15% globally as inventory expands. • Google delays third-party cookie deprecation (again). • Doads releases new "Creative Fatigue" monitoring tool. • Q3 Ad Spend Report: E-commerce spend up 22% YoY.

Deep Dive

AI Strategy • 5 min read

The End of Manual Targeting: How AI Agents Are Taking Over Ad Accounts

Broad targeting is outperforming interest stacks. Here is why the algorithm knows your customer better than you do, and how to pivot your strategy for 2025.

Trending Now

01

Why Your ROAS is Dropping on Saturdays

Analytics • 3 min read

02

3 UGC Scripts That Converted at 4% Last Week

Creative • 4 min read

03

Meta's New "Attribution Window" Explained

Platform Update • 6 min read

Audit Your Ad Account

Get a free 15-point inspection from our AI.

Platform Updates

Latest changelogs from the giants.

Meta Ads

v17.0

Advantage+ Creative Updates

Meta is rolling out new generative AI background replacement tools directly in Ads Manager. You can now swap product backgrounds without leaving the platform.

Read Changelog

TikTok

Policy

New Shop Requirements

TikTok Shop has updated its shipping SLA requirements. Sellers must now ship within 2 business days to maintain visibility in the Shop tab.

Read Policy

YouTube

Shorts

Shorts Ad Placements

YouTube is expanding Shorts ad inventory to include interactive stickers and product feeds, directly competing with TikTok's Shop features.

View Update

Data of the Week

CPM Costs Are Rising.
Are You Ready?

Our internal data across $20M in ad spend shows a sharp 18% increase in CPMs across Meta and TikTok in Q3. The era of cheap traffic is officially over.

18%

CPM Increase

-5%

CTR Decrease

$12

$18.50

Jan Mar Jun Sep Dec